ERAKULIS® Health & Wellness

Co-financed by:

Project Code: NORTE-02-0853-FEDER-181382
Main Objective: Reinforce competitivity of SME
Region of intervention: North
Beneficiary Entity: ERAKULIS, LDA
Date of approval: 14-06-2022
Start date: 01-12-2021
Completion date: 30-06-2023
Total eligible cost: EUR 2,251,264.75
Financial support from the European Union: ERDF 787,942.66 EUR

Goals, activities and expected/achieved results

The project aims to create a unit dedicated to the development and provision of an innovative and integrated service solution in the area of ​​health and well-being, sports and nutrition, made available through a digital channel to the international market. The investment plan materializes in the adoption of new technological solutions that include computer equipment and advanced technological software, in order to equip the new production unit with the essential tools for the development and operation of the service solutions that it will provide digitally; in the introduction of information systems that allow the efficient planning and control of mobilized resources, the demand/customers relationship and support the digital business model; and also the development of market studies and marketing plans that make it possible to define and plan concrete actions and activities for intervention, promotion and communication in each targeted market.